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New Delhi10 minutes ago
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The Kovid-19 epidemic hit the smartphone industry. According to the International Data Corporation (IDC), the smartphone market, which has been growing steadily over the past few years, fell 1.7% year-on-year in 2020. 150 million smartphones were purchased in India last year. During this time, the online channel overtook the overall market. The market share of the online market stood at 48% in 2020. It grew by 12% on an annual basis.
Pre-Diwali Vicks benefit
According to IDC’s Quartly Mobile Phone Tracker, retail sales gradually picked up during the October and November pre-Diwali Vikes in 2020. During this period, the offline channel grew by 5% annually. During the festive quarter (October-December), there was a record 45 million (4.5 million) device shipments, with an annual growth of 21%.
There will be a single digit growth in 2021
According to Navdendra Singh, Client Devices and IPDS, Research Director, IDC India, the smartphone market was reborn in late 2020. It is expected that there will be a single digit growth in the smartphone market on an annual basis in 2021. More options will be available in the mid-Rand segment and affordable 5G smartphones (around Rs 18000).
MediaTek and Qualcomm dominated
In 2020 MediaTek processor-based smartphones took the lead with 43% market share. At the same time, Qualcomm came in second with 40% market share. MediaTek has expanded its $ 200 (around Rs 14,500) segment. In 2020 the shipment of 5G crossed 2 million (2 million) units. In 2020, Chinese Original Equipment Manufacturers (OEMs) rolled out the most devices.
5G devices to be phased out in 2021
Upasana Joshi, Associate Research Manager, Client Devices at IDC India, said, “Expect more 5G devices to come in 2021 and increase average selling price (ASP). Smartphone vendors launch 5G devices faster given multiple price points Will do. “