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Offline channels post 11% medium growth after first half of the year
- Mid-range segment smartphones have declined on a year-on-year basis
- Companies like Apple, Samsung, OnePlus occupy top positions in premium phones
According to the International Data Corporation (IDC) report, the average selling price of smartphones in the country has fallen by 2 percent to Rs 11,500. In the Indian market, the price of smartphones is now reaching the Rs 15,000 range with 84% shipment. That is, it has come down by 29 percent or 7,000 rupees.
Smartphones in the mid-range segment (Rs 15,000 to Rs 37,000) declined on a year-on-year basis, as consumers have stopped buying expensive smartphones due to economic uncertainties.
However, the premium segment (Rs 37,000 and above) has seen a strong 91 per cent growth in smartphones. In which companies like Apple, Samsung and OnePlus held top-3 positions. Apple has also started its first online store in India during the third quarter of the year.
5G launching expected growth
Upasana Joshi, Associate Research Manager, Client Devices, IDC India, said, “IDC expects smartphones in the low-end and mid-range segments to continue to be volume drivers even further. Consumer perception improves in the next few quarters to 200 The $ 500 segment is expected to grow. Whereas the cheaper 5G is expected to boost this segment. “
Increased after half-year
Etellers saw online channel share rise to a high of 48 percent in the third quarter, a 24 percent year-on-year basis. Customers have preferred online purchases, as they were aware of promotions and selling events on the eTeller platform. The IDC report says that offline channels have registered an 11 per cent growth since the first half of the year.
Original equipment manufacturers (OEMs) launched low-cost smartphones. They launched more phones with quad-cameras, high megapixel counts (48 MP and more), more storage (64 GB and more), larger batteries (5000mAh), but now their prices have dropped.
A total of 25 million (25 million) feature phones were sent in the third quarter, a 30 percent decline on a year-on-year basis. Overall mobile phone market shipments declined by 4 per cent on a year-on-year basis.